Yamadaya Shokuryo Co Ltd. , was founded in 1965. We are located in Yokohama, Japan.
For almost 5 decades, we dedicated our business to providing the highest quality products to our customers, as well as providing consultation and training classes on rice and food produce.
Yamadaya Shokuryo Co., Ltd. is one of Japan’s leading rice stores that delivers rice and Japanese food culture.
We not only provide safe and reliable rice, but also provide solutions for all aspects of Japanese cuisine.It is one of the most reliable companies that provides information on Japanese rice culture, including delicious ways to cook rice, rice packaging, and sake.
Our company mainly sells rice to Japanese consumers and businesses, but we also export rice to Singapore and Asian countries.
Background on the Launch of “YAMADAYA international”
YAMADAYA Shokuryo Co Ltd. (formerly called “Yamadaya Rice Shop”) is dedicated to the contribution of improving the health of the customers.
For the past seven years, we have been visiting elementary schools giving lessons about rice. This experience has deepened our own understanding. We realized that ricefields have a biological diversity. If rice fields decrease in number, environmental issues may increase and the effect on the beautiful scenery of rural areas would lead to the loss of regional cultures and customs. This problem made us think that rice fields need to be conserved more to provide for a potential world-wide food crisis.
Currently, approximately 30% of the rice fields in Japan are not allowed to be cultivated because of the rice acreage reduction policy.
If these rice fields are reused for other crops, it wouldn’t matter. However, if these rice fields are left in poor condition and abandoned because villagers grow old or leave the village, it would be hard to cultivate them once more and may even become irreparable.
Why is the rice acreage reduction policy in effect? It is for adjusting national demand and maintaining the price stability. Planting rice for export is allowed as long as it doesn’t affect the national demand. Our purpose as a member of YAMADAYA international is to protect the biodiversity and carry on the regional cultures and customs by plantingand selling rice which have been produced in the rice fields under the rice acreage reduction policy.
If you purchase our “environmental preservation rice”, the rice producers will feelhopeful about the future. And it will also develop the next generation of agriculture workers.
We are really appreciated with your corporation.
Our Leadership
Hiroto Mochida is the CEO of YAMADAYA Shokuryo Co Ltd. He was born in 1967 and holds a Bachelor of Faculty of Business Administration from HOSEI University. He started his career working for Kanagawa Honda Cars Sales Company as a sales person, and then joined YAMADAYA Shokuryo Co Ltd.
In 2004, he became CEO of YAMADAYA Shokuryo Co Ltd. In 2005, the Japan Rice Retailers Association certified him as a top rank 5-Star Rice Master. He keeps a close relationship with excellent rice producers all over Japan. Their rice, which is produced with the utmost care, is like precious rice diamond. We know a lot of unknown producers who have brilliant skills. Hiroto goes to rice fields himself and carefully selects satisfactory rice. We are confident of the quality we deliver! We treat our rice as if it were our own child.
As a certified 5-Star Rice Master, Hiroto Mochida has been on the jury at several rice contests. his presence in media includes newspaper, magazine, radio and TV.
He was selected as a jury for :
- “Rice Cooker Ranking” held by Nikkei Inc,
- “Best Rice Contest” held by Shizuoka prefectural government
- “Rice Tasting Contest” held by Kijimadaira Nagano
- “Rice Tasting Contest – World Cup” held by Kijimadaira Nagano.
YAMADAYA Shokuryo Co Ltd.
Hiroto Mochida, CEO
Basic Information
Company Name
Yamadayashokuryou Co.,Ltd.
Country / Region
Kanagawa, Japan
Year established
1965-07-16
Main Products
rice
Total Annual Revenue
US$1 Million – US$2.5 Million
Main Markets
Domestic Market 95%
Eastern Asia 5%
Total employees
5 – 10 People
Product Certifications
5 Star Rice Meister
HACCP
Registered address
1626, Imajukuhigashicho, Asahi-ku, Yokohama-shi, Kanagawa, Japan Zip: 241-0032
TRADE CAPABILITIES
Main Markets & Product(s)
Domestic Market 95%
Eastern Asia 5%
Trade Ability
| Language Spoken | English, Japanese |
| No. of Employees in Trade Department | 1-2 People |
| Average Lead Time | 30 |
| Total Annual Revenue | US$1 Million – US$2.5 Million |
Business Terms
| Accepted Delivery Terms | FOB |
| Accepted Payment Currency | USD |
| Accepted payment methods | T/T, PayPal |
| Nearest Port | Yokohama port in Japan |
